About GentleSystems
Founded in 2018, GentleSystems has grown from a one-woman operation to a team of dedicated makeup professionals with a shared passion for beauty, creativity, and exceptional client experiences.
Our mission is to enhance natural beauty through expert artistry, premium products, and personalized service. We believe that makeup should be a tool for self-expression and confidence, not a mask to hide behind.
With extensive training and experience across fashion, bridal, editorial, and film, our team brings diverse perspectives and specialized skills to every client interaction.
Our Approach to Beauty
Personalized Service
We believe in a bespoke approach to makeup. Every face is unique, and we take the time to understand your features, preferences, and the specific needs of your occasion before creating your look.
Client Comfort
Your comfort during the makeup process is paramount. We create a relaxing environment, listen attentively to your concerns, and ensure you feel confident and excited about your final look.
Artistic Excellence
We view makeup as an art form. Our artists continually refine their techniques, stay current with industry innovations, and bring a creative perspective to every application.
Education
We believe in empowering our clients through education. During sessions, we explain techniques, recommend products, and share tips to help you recreate elements of your look at home.
Meet Our Expert Team
Sophia Williams
Founder & Lead Makeup Artist
With over 15 years of experience in the beauty industry, Sophia's work has been featured in major fashion magazines and on celebrity clients. She specializes in creating timeless bridal looks and teaching makeup techniques.
Elena Rodriguez
Senior Makeup Artist
Elena brings her background in fine art to her makeup artistry, creating stunning editorial and avant-garde looks. She excels in color theory and is our go-to expert for challenging creative briefs and fashion shoots.
James Chen
Makeup Artist & Skincare Specialist
With a background in dermatology, James brings unique expertise in skincare-focused makeup application. He specializes in creating flawless complexions and works extensively with clients who have specific skin concerns.
Alexandra Peters
Bridal Makeup Specialist
Alex has created looks for over 200 brides and specializes in long-wearing makeup that photographs beautifully. Her calm demeanor and efficiency make her invaluable on wedding days when timing is crucial.
Michael Thompson
Education Director
With a background in both theatrical makeup and adult education, Michael leads our workshop program and one-on-one makeup lessons. He has a gift for simplifying complex techniques and boosting clients' confidence in their own abilities.
Our Credentials
Certified Professionals
Our team holds certifications from prestigious institutions including London College of Fashion, Make Up For Ever Academy, and Cinema Makeup School.
Industry Recognition
Our work has been featured in Vogue, Elle, and Brides magazines, and we've received the Wedding Industry Award for Best Makeup Artist in 2022 and 2023.
Continuous Education
We invest in ongoing professional development, regularly attending masterclasses with industry leaders and participating in international beauty exhibitions.
Ethical Commitment
We maintain a growing inventory of cruelty-free and sustainable beauty products, and we're committed to reducing our environmental impact through eco-friendly practices.
Client Testimonials
"Sophia transformed not just my appearance but also my confidence on my wedding day. She listened carefully to what I wanted and delivered a look that felt completely 'me' but elevated. My makeup lasted from morning until late night dancing without a single touch-up!"
"As someone who struggles with acne, I was nervous about professional makeup. James not only created a flawless finish that photographed beautifully but also recommended products that wouldn't aggravate my skin. A true skincare-first approach that I appreciated."
"Michael's makeup lesson was worth every penny. In just two hours, he taught me techniques I use every day. He didn't try to sell me expensive products, instead showing me how to make the most of what I already owned. Truly educational rather than just promotional."
Ready to Experience GentleSystems?
Contact us today to schedule a consultation or book a service with one of our expert makeup artists.
Get in Touch